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Whey protein powder brands in package2/13/2023 ![]() The oversized tubs and bottles used to market protein products almost always featured graphics depicting toned and rippling musculature, highlighting the segment’s target market. In the early days of protein marketing, promoting the substance focused on a specialized niche of consumers. Whey, soy and casein are primary sources of the protein powders packaged for retail sale. The protein supplement market has seen steady growth in recent years, as consumers embrace the perceived benefits of boosting their individual protein intake. Contract packaging companies play an important role advancing the retail protein industry, devising safe, efficient ways to distribute and market these sought-after products, along with protein powder packaging methods. These plant and animal based products come to market in several ways, including powdered varieties and drinks packed with protein. ![]() Popular acceptance of healthy lifestyles and personal training regimens continues to fuel the call for protein supplements. ![]()
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